An interactive site, where you can create your own version of the Guinness Film called ‘Hands’. The original short animated film by Michael Schlingmann was created using real hand movements broken down into stop frame animation and then methodically edited together.

We took this as inspiration to create a new set of hand movements that can be controlled by the user via their keyboard. These can then be added to a timeline and mixed with music to make their very own version of Hands. The viral component for this is by people trying to out move their friends and to see who can make the best compilation.




project/credits/

Ad Agency: AMV BBDO
Interactive Agency:
ichameleon/group/
Executive Creative Director:
Paul Brazier (AMV)
Interactive Creative Director:
Juan-Carlos Morales (icg)
Interactive Associate Creative Directors:

James Allen (icg), Gary Hoff (icg)
Art Directors:
Mauricio Carrasco (icg), Damion Parsons (icg), Cesar Santos (icg),
Stuart Woodall (icg)
Copywriters:
Erica Boynton (icg), Sean Vrabel (icg)
Senior Flash Programmer:
Jason Miller (icg)
Flash Programmers:
Alex Toledo (icg), JP Vasquez (icg), Luis Giron (icg), Dustin Mershon (icg), Rudo Akil Boothe (icg)
Technical Director:
Rob Gonda (icg)
Strategists:
Freddie Laker (icg), Damian Canning (icg), Alistair Beattie (icg)
CF Programmers:
Will Belden (icg), Max Leynov (icg), Tom de Manincor (icg)
Media Supervisor:
Vincent Haywood (Carat), Naomi Brooker (Carat),
Nuno Guerreiro (DoubleClick)
Account Team:
Gareth Collins (AMV BBDO), Tim Bath (AMV BBDO),  Jacqui Kebrdle (icg),  Suni Pavlovic (icg), Ari Cohen (icg),  Alpa Junemann (Diageo),
Lara O'Shea (Diageo)