It is not exaggeration to say that the site we created for Mentos has become internet legend. People visited Trevor the Mentos Intern to watch him via live video feed, converse using live chat, and schedule tasks for him throughout the day. Trevor’s impact was felt beyond the web, with visitors asking him to do things like “call my husband and sing a hardcore rendition of ‘Happy Birthday’ to him”. Tasks like this exemplify how the Mentos Intern’s reached beyond the web to achieve true viral status. All the tasks were recorded and stored on the site. Trevor has spawned spoofs and tributes across the web, and the site still receives traffic for the recorded tasks

 




project/credits/

Ad Agency: BBH
Interactive Agency:
ichameleon@AMV