The Penny Texting site was for the 1,000 texts for 9.99/month promotion with Virgin Mobile. We wanted to make the penny feel more important. Being that now the power of one text message would only cost you a penny we wanted to give people the most bang for their copper. So we allowed people with VM phones to text message anything they wanted to the site for their own 20 seconds of fame. They could promote their rock band, a website, or even their fluffy pink bunny rabbit. On the site people also got the opportunity to perform tasks and upload photos or videos of them acting out these adventures to show the world. One of these tasks was going to the bank and withdrawing $50 in pennies and seeing what you can buy with it.
 


project/credits/

  
Ad Agency: Mother New York
Interactive Agency:
 ichameleon/group/
Creative Directors:
 Linus Karlsson (mother), Paul Malmstrom (mother)
Interactive Creative Director:
 Juan-Carlos Morales (icg)
Interactive Associate Creative Director:
James Allen (icg)
Art Director:
 Dylan Bernd (mother)
Ineractive Art Directors:
 Cesar Santos (icg), Jackie Lesik (icg)
Senior Flash Programmer:
 Jason Miller (icg)
Flash Programmers:
 JP Vasquez (icg), Rudo Akil Boothe (icg), Rhett Russenberger (icg), Alex Toledo (icg), Luis Giron (icg), Charles Clements (icg), Dustin Mershon (icg)
Technical Director:
 Rob Gonda (icg)
CF Programmers:
 Lior Gonda (icg), Alex Kobelev (icg)
Art Producer:
 Helen O’Neill
Photographer:
 Andrew Zuckerman (mother)
Illustrators:
 Johan Malmstrom, Awesome Incorporated
Retouching:
 Admagic
Copywriter:
 Susan Corbo (mother)
Mask:
 Disguise, Inc.
Account Team:
Phil Graham (mother), Cory Berger (mother), Angicel Santos (icg),
Jacqui Kebrdle (icg), Debra Sercy (mother), Alex Stankiewicz (mother), Leila Amirsadeghi (icg)
Other Credits :
 Alfred Chan (vibes), Sam Benediktson (vibes), Leon Zhao (vibes),
David Ip (vibes)